Jim Jannard in Southern California founded Oakley outlet sale in 1975. “No one believed in my ideas”, said Jim. The first product Oakley came out with were handgrips for motocross bikes. Jim Jannard started selling these grips out of his trunk. Oakley did not actually start making sunglasses until 1984. The idea behind Oakley was making products that “work better and look better than anything else out there.” In 1995 Oakley went public and raised 230 million dollars with their IPO. In 1998 Oakley introduced the “O Shoe”. This was one of the many additions to the product line that Oakley made in the late 1990’s. In March 2001 Oakley opened its first retail outlet store in Milpitas California. Most of the retail in this store was discontinued styles and products from previous seasons. In the early 2000’s Oakley focused on expanding worldwide opening stores and offices around the world in order to help distribute their products easier. In November of 2007 Oakley was acquired by Luxottica Group, an Italian company for 2.1 billion dollars. This buy out did not changed the Oakley mission. Oakley still produces high quality athletic apparel for athletes around the world.
As shown in the clip with Lance Armstrong, Oakley has been at the forefront of innovation since 1988 with Oakley fake outlet. Sponsoring athletes like Lance helps Oakley them relevant in the retailing sector every year. With over 600 patents Oakley is continually working to affect the consumers. Giving consumers different options allows Oakley to stand out from its competition. Athletes choose to use Oakley products because of their high performance and quality. This enables Oakley to constantly be in the consumers eye. Oakley consumers like Lance Armstrong are very loyal to the Oakley brand. They come back for the customer service, performance and stylish looks.
Recently, Oakley sponsored many Olympic athletes with some of their new sports products. Oakley has been expanding rapidly for the past 5 years in order to compete with their many indirect competitors. The sponsorship of the Olympics this year was a big push in order to show their products to viewers worldwide. As Oakley has evolved into a complete one stop shop for all athletic apparel. Emerging into these different markets has allowed Oakley to compete with the big brands like Nike. Oakley’s products include goggles, frames, lenses, apparel, footwear and accessories with plans to expand more into electronics. With the emergence of 3D movies, video games television, Oakley has come out with optically correct 3D glasses. These glasses are the first of their kind and are supposed to enhance the experience of the consumer. Additionally, Oakley is looking to have a stronger presence in the women’s apparel market in the next 5 years as well mobile retailing. According to Business insider mobile commerce is ready to become a big part of the market. Oakley needs to grow and adapt to the mobile consumer of replica Oakley sunglasses. +